Category: Automotive History
Facts about Dodge Ram Pickup Truck. The Dodge Ram Pickup Truck is an automobile that belongs to the Truck variety, manufactured by Ram Trucks. The Dodge Ram Pickup Truck is an American-based product of light to medium-weight pickup automobiles, established during 2010 as a Chrysler Group LLC’s automotive division. This is a completely owned auxiliary of Fiat S.p.A.., the global automaker of Italy, which was previously called the Dodge Truck Division.
History of Dodge Ram Pickup Truck
First, the name Ram was employed during 1981 on the restyled Ram and Power Ram after the retiring of the Dodge D Series pickup automobiles, including B-series vans. The motor vehicle is named for the Ram cover ornament that first emerged on Dodge vehicles during 1933. The Ram motor vehicle is in its 4th generation from the 2009 model year.
Ram Trucks were established as a Chrysler’s division during 2010, as a by-product from Dodge, using the name of the admired Dodge Ram row of pickups that is currently being sold under the Ram symbol. Consistent with Chrysler, the Ram product will focus on genuine truck consumers, rather than informal truck consumers, who purchase trucks for style or image.
The Ram make was created subsequent to the purchase of Chrysler by Fiat S.p.A., an Italian automobile manufacturer. The designs called for Dodge, shifting to an exclusive sedan-based array with all pickup and potential heavy-duty motor vehicles by Chrysler being auctioned under the Ram make. This was to begin during the 2010 calendar year. The design of the cargo van, the Fiat Ducato, has been followed and is auctioned with the name, the Ram Pro Master in the automotive markets of North America, filling the gap formed when Daimler stopped the manufacture of the Dodge Sprinter during 2008. The aim was to boost truck sales from current 280,000 to 415,000 trucks by 2014.
Managers at Chrysler have affirmed their aim to vie the semi-trailer truck class with Ram, a likelihood that is helped by the ownership of Iveco of Fiat and an already accessible network of Dodge sellers. Although the Ram trucks are sold separately from Dodge vehicles, Ram trucks are always and eternally considered as Dodges. Ram will have the Dodge symbol forever outside and inside and they will be considered as a Dodge truck.
Currently, Ram uses all the three facilities in North America for the manufacture of its automobiles. The first facility that was opened during 1938 had manufactured trucks for Ram and Dodge for more than 70 years. Close to the plant are the Mount Elliot instrument and die plant and the Warren metal stamping plant that contribute components and parts to the manufacture of the 1500 series and Dakota.
During April 2013, Fred Diaz, the Former CEO quit RAM to work as vice president of the divisional sales and marketing of Nissan. Consequently, Reid Bigland replaced Fred Diaz.
During August 2014, Reid Bigland, the CEO of the Ram truck product was tapped to guide the Alfa Romeo make in North America. It was declared that the new chief of the Ram truck make would be longtime Chrysler worker Robert Hegbloom, who joined Chrysler during 1986 and he had been a director of the Ram truck product.
The emblem of the Ram brand is designed with the head of a ram, previously the emblem employed by Dodge.
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